Norco Torrent 7.1 – What a Modern Hardtail Should Be

Remember when having a 3.0″ tire on your bike meant you wheelie dropped everything, rarely showered and had an affinity for breaking your bike on a daily basis? Well, dust off your roach pads, it’s time to get rad again! Wide rims and even wider tires are making a comeback, and its not quite where Read more about Norco Torrent 7.1 – What a Modern Hardtail Should Be[…]

Norco Optic – MTBR’s first ride review

I’ve been spending the past couple days unwrapping and building Norco’s new Optic trail bikes, and am quickly beginning to see what all the fuss is about. For those of us who live in the land of fast, rolling singletrack with punchy climbs and quick descents (sound like anywhere familiar?), we often find that 160+mm Read more about Norco Optic – MTBR’s first ride review[…]

2016 Kona Hei Hei DL – Pinkbike’s First Look

If you read our earlier post about Kona’s Hei Hei Trail, you’d know that everyone seems to think that it’s an awesome bike. And I agree, it is. But what if you took that bike, melted the frame down to make an aluminum potato masher, and replaced it with nothing but sweet, sweet carbon fiber? Read more about 2016 Kona Hei Hei DL – Pinkbike’s First Look[…]

Norco Sight C7.1 – Decline Magazine’s Trail Bike of the Year!

Well hot damn, guess I’m not crazy after all. I’ve been on my carbon Sight for several months now, and have been absolutely loving it’s fast and playful ride. As a reformed sasquatch, I’ve traditionally had a tough time finding a bike that fits properly, while still being well balanced and a pleasure to ride. Read more about Norco Sight C7.1 – Decline Magazine’s Trail Bike of the Year![…]

Bike Mag Reviews the 2016 Kona Hei Hei DL Trail (and I think they liked it…)

Not to give away too many spoilers, but word on the street is that Bike Magazine really, really, really liked the new 2016 Kona Hei Hei DL Trail. “The Hei Hei was one of the most playful bikes in the trail category. Its sub-17-inch chainstays, nimble geometry and light weight made it an absolute blast Read more about Bike Mag Reviews the 2016 Kona Hei Hei DL Trail (and I think they liked it…)[…]

Spring is (almost?) upon us! ‘Tis the season for bike tune ups!

The days are getting longer, the sun in getting stronger, and the weeds are beginning to envelop your riding buddy that you’ve left to wither away all winter…     Fortunately for you, bikes are inanimate objects and don’t have the ability to judge you!  But, just to be on the safe side, maybe it’s Read more about Spring is (almost?) upon us! ‘Tis the season for bike tune ups![…]

Norco Bigfoot Fatbikes: No Better Way to Get in the Game!

  You’ve seen these rubber-clad behemoths puttering around resort towns like Whistler, Jasper and Banff… but what’s the deal?  Well, like most things in life, bigger most certainly is better!  Fat Bikes are becoming hugely popular and for good reason: They have a seemingly endless supply of traction that paints a whole new picture of what Read more about Norco Bigfoot Fatbikes: No Better Way to Get in the Game![…]

Now booking fall bike overhauls!

Whether you’re the type of person who goes hard all season, or lets their bike hibernate over the winter, the fall is the best time to give your neglected steed the attention it deserves.  We still have plenty of awesome riding days left here in Invermere, but the fall creeps up awful quick, and nothing Read more about Now booking fall bike overhauls![…]